Real buyer conversations
Your reps practice with AI personas built from your actual customer types — same objections, same questions, same buying behavior. Every conversation feels like a real prospect, not a generic chatbot.
SPAR · AI Sales Practice
Stop practicing on real customers.
Your reps practice live discovery, demo, and closing calls against AI buyer personas modeled on your actual customers. Every call generates a coaching report scored against your playbook. They make the mistakes here — not on real pipeline.
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Coaching Report · Discovery Call
Live
Today · 2:14 PM
Performance at a glance
Solid discovery — sharpen the close
Christian opened with context and earned the agenda. Next-step language got soft in the final 4 minutes.
Discovery92
Objections78
Positioning88
Process81
Next Steps62
Persona: VP Sales · SaaS
Playbook aligned
Unlimited
Practice sessions per rep — fair-use, no caps
5Dimensions
Scored on every single call
Custom
Buyer personas built from your actual customers
Founding members
Your team next
Coming soon
Why SPAR
Built for sales leaders,
not generic chatbots.
SPAR isn't a script-reading bot wearing a buyer costume. It's a coaching surface aligned to your playbook, your buyers, and your standards.
Coaching aligned to your playbook
We build the personas using your sales process, your discovery framework, your value props, and your competitive landscape. Coaching reports score reps against your standards — not generic best practices.
Five dimensions of performance
Every call is scored across discovery, objections, positioning, process, and next steps. Reps see exactly where they're winning and where they need work — and you see exactly which reps are ready for live pipeline.
Live conversation · Discovery practice
Benefits
Three problems SPAR
was built to solve.
Protect your pipeline
New reps make their early-stage mistakes here, not on revenue calls. Stop losing deals during ramp.
Diagnose capability gaps fast
60 minutes of practice surfaces what 90 days of live calls would. See exactly which reps have the instincts and which ones need development — before it costs you a deal.
Standardize what's working
Every rep gets coached against the same playbook, on the same dimensions, with the same rigor. Build a sales motion that doesn't depend on your top performer being in the room.
Walk-through
See SPAR in action.
Watch how a real rep navigates a discovery call with an AI buyer — and see exactly what their coaching report looks like after. Or run the live demo yourself, right now.
Try it now
Password:
Choose your buyer
4 personas
VP Sales · SaaS
Christian Reyes
CRO · Mid-Market
Mara Lin
Ops Director
Daniel Park
Procurement
Jordan Bates
Discovery
Demo
Close
Step 01 · Persona Selection
"Pick a persona modeled on your real buyer profiles."
Step 02 · Live Conversation
"Practice live discovery, demo, or close conversations."
84
Coaching report
Discovery call · 18 min
Discovery
92
Objections
78
Positioning
88
Process
81
Next Steps
62
Coach note · Tighten the next-step ask. Try: "Are you the right person to bring legal in?"
Step 03 · Coaching Report
"Get scored across five dimensions, every call."
Built for scale
Built for sales orgs
in growth mode.
SPAR is designed for sales leaders running mass hiring sprints, scaling SDR teams, or onboarding new AEs at speed. If you're hiring reps faster than you can train them — or if your existing reps are stuck in the same patterns — SPAR is your validation layer.
60 min
of practice surfaces gaps 90 days of live calls would
3×
faster ramp for new AEs vs. shadow-only onboarding
∞
practice reps — no calendar, no real prospect required
1 playbook
every rep coached against the same standard, every call
Pricing
Choose the right plan
for your team.
One lost deal costs more than this entire system.
Build your quote
Walk the full process and calculate your pricing
Pilot
Get your feet wet
$3,000/ year
+ $1,500 one-time setup
Unlimited users (fair use)
1 customized AI simulator
Unlimited fair-use practice
Coaching report each session
Starter
Small sales teams
$5,000/ year
+ $2,500 one-time setup
Unlimited users (fair use)
2 customized AI simulators
Unlimited fair-use practice
Coaching aligned to your playbook
Growth
Scaling sales teams
$9,500/ year
+ $3,500 one-time setup
Unlimited users (fair use)
3 customized AI simulators
Unlimited fair-use practice
Advanced coaching customization
Additional Simulator · $2,500 each — add another persona or deal stage to expand your library. Every plan includes unlimited users under fair use.
Get started
Ready to stop losing deals during ramp?
Schedule a 20-minute demo. We'll show you exactly how SPAR would work with your team, your playbook, and your buyer profiles.
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